Income Level

• Middle to Upper-Middle Class

• Household income: $50K–$120K+

• Many are dual-income, single households or entrepreneurial professionals

• Individuals who are financially stable, with discretionary income to invest in premium experiences, wellness, and boutique lifestyle brands—but who also seek value, purpose, and authenticity in what they spend on. They are aspirational, not extravagant.

• Small business owners, creatives, or freelancers. A broad range inclusive of high-potential spenders who value community-driven experiences and mission-aligned partnerships.

Educational Attainment

• Bachelor’s Degree: 65%

• Graduate/Professional Degree: 20%

• Some College or Trade Education: 15%
  This reflects an educated audience engaged in creative, entrepreneurial, or socially conscious professions.

• Intentional, community-driven professionals:

• Formally Educated but Nontraditional: A large portion have traditional degrees, but they’ve often pivoted from conventional career paths into creative fields, entrepreneurship, wellness, education, or social impact work.

• Lifelong Learners: Graduate or professional degrees often work in areas like public health, design, education, or nonprofit leadership.

• Skills-Focused: Some college or trade education reflect a segment that values practical skills, craftsmanship, or creative vocations over formal credentials.

• Socially Conscious and Purpose-Driven: Regardless of level, this is a highly values-oriented group—they seek meaningful work, ethical brands, and collaborative spaces that blend purpose with passion

Geographic Location

• Primarily urban and suburban residents within the metro Atlanta, Georgia area.

• Secondary interest clusters throughout the state of Georgia, supporting a statewide presence that enables site visits to neighboring farms and other agricultural communities throughout the region.

Lifestyle & Interests

• Community building, wellness, sustainability, creativity, and entrepreneurship

• Enjoy curated experiences like boutique wellness retreats, art-focused events, and brand activations

• Favor brands with strong ethics, inclusive messaging, and eco-conscious practices

Tech & Media Use

• Highly active on Instagram, TikTok, and Pinterest

• Trust peer recommendations, micro-influencers, and intentional branding

• Subscribe to newsletters and attend virtual and in-person community gatherings

Values

• Sustainability, authenticity, cultural relevance, community care, and personal joy

• Support brands that reflect their values and lifestyles, especially those that celebrate eco-conscious initiatives

** will monitor and adjust data based on actual participation (attendance/engagement).